MisuraEmme and its Amazing New Showroom

By Sara Lança

MisuraEmme is a renowned Italian brand which specialises in the creation of furniture systems with simple contours. The brand just recently inaugurated a large store in Manila, the Philippines capital, and an important metropolitan area in the Asian region.

Due to its new strategic partnership with Opulence, one of the most important dealers in the high-end design sector, MisuraEmme is strengthening its presence in the Far East.

The store-opening had a large group of guests participating in the festivities held for the occasion. Among those present were the Italian ambassador to the Philippines, Giorgio Guglielmo, and the president of the Italian chamber of commerce in the Philippines, Sergio Boero, who for years has been committed to the promotion of ‘Made in Italy‘ excellence in the region.

The exhibition space represents MisuraEmme’s style and approach to design through a careful selection of furniture and accessories which reinterpret domestic spaces and also recreate sophisticated atmospheres for the living room and bedroom areas.

The harmonious contours of the Argo Sofa and the Crossing Furniture system – both designed by Mauro Lipparini, stood out in the living room area, alongside with the Violetta Armchairs and the Sirius and Rialto coffee tables.

The focal point of the dining room is functional and elegant Gaudì table, the Cleò chairs and the Tao furniture system – a testament to the company’s bespoke attitude – completing the space.

The bedroom area features two elegant and sophisticated products, the Margareth beds by Carlo Marelli and Massimo Molteni and elegant Ghiroletto, once again by Mauro Lipparini, and the famous Palo Alto walk-in closet by Gianni Borgonovo.

“We are happy to bring our expertise to the Philippines and to have found an exceptional partner like Opulence in a market that is entirely immersed in the Asian boom and that has shown a very high growth rate in recent years.”

“The opening of this new store is part of a strategic expansion plan which aims to strengthen our presence in the Far East,” says Ottaviano Borgonovo, the co-owner of MisuraEmme.